Days to External Rebrand Launch - July 3, 2023
Mead Lumber Rebrand documents and download page
As Mead Lumber grows, it is increasingly important to maintain a consistent identity throughout our communications. These guidelines provide direction on how to represent the Mead Lumber brand across all marketing and operational material.
This page is designed to house all of the elements you will need to help your location get ready for the rebrand, and what to do after.
If you have any questions, contact Barry Kriha at barry.kriha@meadlumber.com.
Docs for External Rollout - July 3
- Rebrand Update #4
- Rebrand Launch Logo Timeline
- Letter/email to customers about rebrand
- Letter/email to vendors/partners about rebrand
- Social Media Posts for Employees
- Social Media Images for Employees
- Local publication press release
- Postcard to Contractor Customers (Brand New Look, Same Old Studs!)
- Find A Contractor Listing Update Form
Mead Lumber Brand Book
The Mead Lumber Brand Guideline book is a comprehensive document that outlines the standards and guidelines for the use of our brand identity. It serves as a roadmap for how the brand should be presented in all forms of communication, including logos, typography, color palette, imagery, messaging, and more.
The purpose of the Mead Lumber Brand Guideline book is to ensure that the brand is consistently represented across all channels and touch points, which helps to establish brand recognition and trust with customers. It also helps to maintain brand consistency when multiple locations, vendors, customers or partners are involved in creating marketing materials. By adhering to the guidelines set forth in the book, we can create a strong, recognizable brand that effectively communicates its values and messaging to out target audience.
Click here to download an electronic version of the Mead Lumber Brand Book, or email barry.kriha@meadlumber.com to request a printed version.
Docs for Internal Rollout - May 1 to June 30
Click on the below links for the documents you need to help you in the rebrand rollout.
- Rebrand Update #1 Note
- Customer Rebrand Gift Kit Order Form
- Customer Rebrand Gift Kit Online Order Form
- Location Manager Rebrand Checklist
- Location Manager Rebrand Checklist Online Form
- Rebrand Intro Video
- Rebrand Explination Video
- Rebrand Update #2 Note
Core Values Signage
Mead Lumber Core Values Signage
As part of the rebrand, we have updated our Core Values and Vision Statement. If you would like to have some of that artwork at your location, contact Ben Konrad (bkonrad@meadlumber.com) to order yours. We also have updated 100% Employee Owned and our Company History signage.
